WebMar 11, 2024 · As per the report, overall, India stood second highest with 8.43 hours of video consumption per week after the United States at 8.55 hours per week. “For all the OTT platforms, the... WebMar 22, 2024 · Boston Consulting Group predicts that the OTT content market is at an inflection point in India and is likely to reach a market size of $5 billion by 2024. From just two OTT platform...
India’s OTT Media Services Industry: Key Players and …
As per the report, India's OTT audience universe, defined as those who have watched a digital video at least once in the last one month, is now at 423.8 Million (or 42.38 Crore) people. The growth from 2024 to 2024 stands a healthy 20%, with 70.6 Million new audiences entering the universe. WebMay 27, 2024 · Summary 188 original web shows and 88 direct-to-OTT films have launched in the Hindi language alone since January 2024, i.e., an average of almost four launches every week About 75% of these campaigns tracked poorly, falling in the 'Rejection' bracket - a strike rate far lower than the Hindi theatrical category kraft parmesan shredded cheese
Indian OTT industry poised for growth. But are low prices …
WebApr 4, 2024 · In India, OTT Platforms in India are seen in a Purple Trend during and after lockdown. These platforms have now become a source of entertainment in the comfort of … WebNov 8, 2024 · Language is a major consideration within the OTT market in India. The share of regional language consumption on OTT platforms is expected to cross 50 percent by 2025 from 30 percent held in 2024, … WebApr 11, 2024 · The Ormax report, based on audience research conducted in 2024, predicts growth for English & International content in the coming years, with the rise of OTT … map for eastern usa